The author, Colin, helps estate agents who are struggling to find clients and close sales, by showing them how to use the power of the internet and social media so that they can connect with potential clients that are a perfect match for them, generating new sales and referrals.
“After traveling through and experiencing the markets of America, Europe, United Arab Emirates and South African I was struck by the similarity of the way in which the estate agents deal with their clients.
In speaking with these professionals I also learned that they all have the same basic operational problems and that neither language, regulations, or market effected this.”
The book Real Estate Agent Handbook … only for Professionals! was written during 2007 and first published in 2008 as an eBook. The second edition was released in paperback and eBook during 2010. As to why the book was written, I’m not quiet sure … it kind of just happened.
I was in Thailand the year before the devastating Tsunami where I met with a few property agents; and then during 2006 and 2007 I travelled through Europe, parts of USA, and Dubai spending most of my time with Realtors and estate agents.
The one thing that stuck with me was that the basic business of all the people that I spent time with was the same. Legislations varied, but the basic role of securing saleable stock and sourcing willing and able buyers was the same.
This and, in part, seeing estate agents becoming ‘order takers’ rather than being the ‘consultants’ that they were purported to be started me journaling some of the methods and systems I’d used and taught in our office.
(An extract from Interview With Colin Gorvett Author of Real Estate Agents Handbook!)
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